Mark Zuckerberg rebranded Facebook to Meta in 2022 and shifted the company's focus to creating the metaverse. During that time, I served as the lead designer for the Meta Quest mobile app, which was intended to be a "bridge to the metaverse" in your pocket.
The Team: 10 Software Engineers, UX Researcher, Data Scientist, Product Manager and other specialists.
My Role: Lead Product Designer
Originally built to support the Oculus Go headset, the Meta Quest mobile companion app has become an important part of the Quest ecosystem. Our team was responsible for key product surfaces within the app, like the landing page.
Fast-forward to Nov 2022, and the Meta Quest app is required to set up your Quest 2 or Quest Pro headsets. The app contributes a sizable chunk of revenue through discovery, engagement, and app sales.
Our challenge was to get more people with Quest headsets to use the app (i.e. grow the pie) while the increasing amount of money people spend in the app.
In addition to the surfaces designed and built by our team, we partnered with other Internal teams to bring unique experiences to the app. As you can probably imagine, this required a lot of collaboration and coordination.
This included maintaining and expanding a design system, Figma component library, documentation, and spending hands-on time with other designers. I built relationships with key personnel from product, design, and engineering teams, facilitated a weekly design critique, participated in product reviews across the organization, and presented designs to company leadership.
Fortunately, we’ve done a ton of user research over the years and had a good grasp on what user pain points we could address…
4 months from concept to ship. If you’re reading this from start-up world, this timeframe might seem like an eternity. For a large and complex organization like Oculus, this project moved fast.